AI consultancy · Hampshire & UK-wide
People have stopped googling and started asking. Askworthy makes your business something AI can find, trust and recommend, then makes it ready for the questions that follow.
Free AI readiness check
See your site the way an AI crawler does. Get a score out of 100 in about ten seconds.
CustomerFind me an electrician near Eastleigh who can fit an EV charger this week
Hartwell Electrical in Eastleigh looks like the best fit. They publish approved EV charger installs from £895, show live availability for this week, and you can request a slot through their site.
1hartwellelectrical.co.uk
Can your offering answer these types of questions when an AI asks?
Half one
Make your business readable to AI.
Half two
Make your offering AI-native.
For twenty years the job was to rank on page one. Now a growing share of customers type a full question into ChatGPT, Gemini or Copilot (other AIs are available) and act on whatever comes back.
That answer usually names one to three businesses. If the assistant can't read your site, can't find your prices, or finds conflicting details, you are not in it. This is the moment to move, while most of your competitors are still optimising for a page of links.
Next, the AI won't just recommend a business. It will book it.
Which assistants your customers use depends on who your customers are.
Based on web-referral & traffic trackers like StatCounter/Similarweb; excludes embedded OS/Office/Search/Social usage, which heavily undercounts Copilot, Gemini & Meta AI.
Consumers
Between them, ChatGPT, Gemini and Copilot account for at least three in every four UK visits to standalone AI assistants, according to most estimates. ChatGPT leads by a distance. Gemini's real reach is far larger than its share suggests, because Google's AI Overviews in search and Gemini on Android aren't counted.
Business to business
For B2B traffic, Copilot and Claude currently dominate. Copilot is built into Microsoft 365, so it is already open on most UK office desks. Claude has a small share of consumer visits but holds around 30% or more of enterprise AI and coding spend.
Start with who you sell to. If you sell to the public, make sure ChatGPT, Gemini and Copilot can find and quote your prices, opening hours, location and reviews. Keep your Google Business Profile accurate, because Gemini and AI Overviews lean on it.
If you sell to other businesses, your buyers are asking Copilot at their desks and Claude when they research in depth. Publish clear, citable detail on what you do, who it's for and what it costs, and keep it consistent on your site, LinkedIn and directories.
Most businesses need both, and the work underneath is the same: one set of facts, published plainly, in the places every assistant reads.
Pick any two assistants to see them head to head. Ratings are our own judgement from hands-on use.
Tap an assistant to swap it in.
OpenAI
ChatGPT leads on 2, Gemini on 4, 2 tied.
Core strength
The Ultimate All-Rounder
The "Swiss Army knife" of AI. It isn't always the absolute leader in every specialised niche, but it handles writing, coding, voice chat, data analysis, and native image generation seamlessly in one place. The default starting point for most users, backed by a massive custom GPT ecosystem.
The Multimodal & Ecosystem Giant
Deeply woven into Google Workspace (Docs, Gmail, Drive) and Android. Its standout strengths are a massive context window capable of digesting hours of video, audio, or huge document folders at once, alongside strong native image generation, deep research tools, and fast, fluid live voice capabilities.
Estimated UK share
Dominant UK consumer leader across standalone web and mobile apps
2nd in web traffic; vastly higher if counting Android & Google Search AI Overviews
Coding & App Prototyping
Great all-round logic & debugging
Great for huge codebases & AI Studio
Image Generation
Native image model excels at text & edits
Imagen models are fast and photorealistic
Writing & Natural Tone Tie
Versatile, though can slip into "AI clichés"
Clear, structured, and strong at summarising
Live Web Search & Citations
Good integrated search, occasional hallucinations
Backed directly by Google Search index
Handling Massive Files (Context)
Strong, though accuracy dips on huge uploads
1M–2M+ token window swallows whole books/videos
Voice & Live Multimodal Tie
Advanced Voice Mode is remarkably natural
Gemini Live with camera/screen sharing is top-tier
Office & Ecosystem Integration
Desktop apps & connectors, but no native OS
Unbeatable if you live in Google Drive/Docs/Gmail
Value for Money (Free & ~£16–£20/mo)
Generous free tier; Plus covers almost every need
Pro plan includes 2TB Google One cloud storage
| Feature | ChatGPT OpenAI | Gemini | Claude Anthropic | Grok xAI | Copilot Microsoft | Perplexity Perplexity AI | Meta AI / Llama Meta | DeepSeek DeepSeek | Le Chat Mistral AI |
|---|---|---|---|---|---|---|---|---|---|
| Core strength | The Ultimate All-Rounder. The "Swiss Army knife" of AI. It isn't always the absolute leader in every specialised niche, but it handles writing, coding, voice chat, data analysis, and native image generation seamlessly in one place. The default starting point for most users, backed by a massive custom GPT ecosystem. | The Multimodal & Ecosystem Giant. Deeply woven into Google Workspace (Docs, Gmail, Drive) and Android. Its standout strengths are a massive context window capable of digesting hours of video, audio, or huge document folders at once, alongside strong native image generation, deep research tools, and fast, fluid live voice capabilities. | The Writer's & Coder's Favourite. Widely regarded as the most natural, less "robotic" writer and the sharpest partner for complex coding and multi-file software architecture. Its Artifacts feature lets you build and preview interactive web apps, dashboards, and documents side-by-side in real time. Favoured heavily by developers and power users. | The Unfiltered Real-Time Pulse. Plugged directly into the live X (formerly Twitter) firehose, making it uniquely fast at tracking breaking news, public sentiment, and internet culture as it happens. Known for a looser, more irreverent personality, fewer guardrails on edgy topics, and strong, uncensored photorealistic image generation. | The Corporate & Office Insider. Built directly into Windows, Edge, and Microsoft 365 (Word, Excel, PowerPoint, Teams, SharePoint). Rather than competing as a standalone hobbyist chatbot, its primary superpower is enterprise security, governance compliance, and automating daily administrative workflows using your organisation's internal files, emails, and meetings. | The Cited Research Engine. Not a traditional creative chatbot, but an AI-powered answer engine built to replace standard web search. It scours the live internet, academic papers, and forums to synthesize structured briefings where every single factual claim has a clickable footnote citation. Ideal for rapid fact-checking and literature reviews. | The Social & Open-Weight Giant. Built directly into WhatsApp, Instagram, and Facebook, making it the most casually accessed AI for billions of users. Under the hood, Meta’s Llama models are the gold standard for "open-weight" AI, meaning developers and organisations can download and run them privately on their own hardware. | The Free Reasoning & Coding Disruptor. The Chinese open-weight powerhouse that shocked the tech world by matching frontier reasoning and coding performance at a fraction of the cost. Its web app and API are wildly popular with developers and budget-conscious power users, though Western organisations often block it over data-residency concerns. | The European Privacy & Speed Champion. Built by Paris-based Mistral, Europe’s leading AI lab. Its assistant, Le Chat, is blistering fast and offers strong coding, web search, and canvas tools. Its biggest selling point for UK and European institutions is strict GDPR compliance, data sovereignty, and EU-based server hosting. |
| Estimated UK share | ~60%–79% Dominant UK consumer leader across standalone web and mobile apps | ~10%–18% 2nd in web traffic; vastly higher if counting Android & Google Search AI Overviews | ~3%–9% Low casual web traffic, but holds ~30%+ of UK/global enterprise API & coding spend | ~1%–2% Small standalone web share; primarily accessed inside the X app by Premium subscribers | ~5%–14% Low consumer web traffic, but ubiquitous across UK workplaces using Microsoft 365 | ~2%–4% Dedicated niche of researchers, students, and knowledge workers | ~1% web / Huge on mobile Tiny standalone web traffic, but massive daily reach inside UK WhatsApp & Instagram apps | ~2%–5% Spiked massively upon launch; holds a loyal base of UK coders, students, and API builders | Under 1% Small consumer footprint in the UK, but growing fast in European enterprise and public sector |
| Coding & App Prototyping | 4.5/5 Great all-round logic & debugging | 4/5 Great for huge codebases & AI Studio | 5/5 Gold standard for UI, Artifacts & complex code | 4/5 Strong raw reasoning in latest models | 4/5 Note: GitHub Copilot is 5/5; M365 chat is 3.5/5 | 3.5/5 Great for looking up docs; Pro uses Claude/GPT | 4/5 Llama models are fantastic open-source coding engines | 4.5/5 Punches right alongside Claude and GPT for logic & code | 4/5 Codestral models are super fast, just behind Claude |
| Image Generation | 5/5 Native image model excels at text & edits | 4.5/5 Imagen models are fast and photorealistic | 1/5 No native raster image generation—does SVGs/code only | 4/5 Very strong photorealism & fewer celebrity/IP blocks | 4/5 Powered by OpenAI's image models | 3/5 Available on Pro tier via third-party models | 4/5 Fast, fun "Imagine" generator built right into WhatsApp | 1/5 Text and code focused; no native image generation in chat | 3.5/5 Uses Black Forest Labs' Flux—very high quality |
| Writing & Natural Tone | 4/5 Versatile, though can slip into "AI clichés" | 4/5 Clear, structured, and strong at summarising | 5/5 Nuanced, warm, and best at matching human style | 3.5/5 Punchy and conversational, sometimes erratic | 3.5/5 Tuned for corporate memos, emails, and brevity | 3.5/5 Writes like a crisp encyclopedia entry | 3.5/5 Friendly and casual, tailored for quick social messaging | 3.5/5 Strong analytical writing; visible "chain-of-thought" reasoning | 4/5 Crisp, neutral, and less preachy than US models |
| Live Web Search & Citations | 4/5 Good integrated search, occasional hallucinations | 4.5/5 Backed directly by Google Search index | 3/5 Has web search, but citations are secondary | 4/5 Unbeatable for live X/social chatter; decent web | 4/5 Solid Bing integration with clickable footnote links | 5/5 Purpose-built for cited, multi-source verification | 3/5 Basic web search integration for quick facts | 3/5 Has web search toggle, though occasionally hits walls | 3.5/5 Solid web search with clean footnote links |
| Handling Massive Files (Context) | 4/5 Strong, though accuracy dips on huge uploads | 5/5 1M–2M+ token window swallows whole books/videos | 4.5/5 200k–1M window with near-perfect recall accuracy | 3.5/5 Good context window, basic file management | 3.5/5 Best when indexing your SharePoint/OneDrive | 3.5/5 Good for querying PDFs inside "Spaces" | 3/5 Consumer chat is built for short snippets, not huge PDFs | 4/5 Handles large code and document uploads very well | 4/5 Good document handling and canvas editing |
| Voice & Live Multimodal | 5/5 Advanced Voice Mode is remarkably natural | 5/5 Gemini Live with camera/screen sharing is top-tier | 3/5 Functional mobile voice, but text-first focus | 4/5 Expressive, fast voice modes with personality toggles | 3.5/5 Clean voice chat, less expressive than GPT/Gemini | 3/5 Good for spoken Q&A, not built for banter | 4/5 Great voice modes and powers Ray-Ban Meta smart glasses | 1.5/5 Strictly a text-and-file workhorse | 2.5/5 Basic mobile voice functionality |
| Office & Ecosystem Integration | 4/5 Desktop apps & connectors, but no native OS | 5/5 Unbeatable if you live in Google Drive/Docs/Gmail | 3.5/5 Good integrations, mostly a standalone workspace | 2/5 Tied strictly to X; minimal office productivity tools | 5/5 Unbeatable inside Word, Excel, Teams & SharePoint | 3/5 Standalone research hub + Comet browser | 3.5/5 Zero office suite tools, but unbeatable inside WhatsApp/IG | 2/5 Standalone web/app and API; no office suite | 3/5 Good enterprise connectors, no native consumer OS |
| Value for Money (Free & ~£16–£20/mo) | 4.5/5 Generous free tier; Plus covers almost every need | 5/5 Pro plan includes 2TB Google One cloud storage | 4/5 Worth every penny for coders/writers, strict rate limits | 3.5/5 Good if you already want X Premium; pricey alone | 3.5/5 Free web version is great; M365 add-on is pricey | 4.5/5 Free tier is generous; Pro gives access to multiple models | 5/5 100% free for consumers and free to self-host | 5/5 Completely free consumer web chat; dirt-cheap API | 4.5/5 Generous free tier; Pro tier is cheaper than US rivals |
Fixed prices. Most clients start with the audit.
£395
1 week
Find out exactly what AI assistants say about you today, and why.
Best for Any business that wants a clear picture before spending more.
From £800
2 to 3 weeks
Fix everything that stops AI reading, trusting and recommending you.
Best for Businesses with a website that AI currently overlooks.
From £1,250
3 to 4 weeks
Answer every customer and every customer's AI, at any hour.
Best for Businesses that field the same questions every day.
£150 per month
Monthly, cancel any time
Keep your place in the answers as the assistants change.
Best for Businesses that have done the work and want to protect it.
We ask the assistants what your customers ask, and record exactly what comes back.
We make your facts readable, consistent and structured, on your site and off it.
We give AI a direct line to you: an assistant, a data feed and an agent endpoint.
We re-test every month, because the assistants change their answers.
This site practises what it sells. Its assistant answers from the same facts published here, in llms.txt and in the data feed. Try it.
AI assistants can skip the chat box and query us directly: llms.txt, offering feed and an MCP endpoint.
Hello. I can answer questions about Askworthy's services, prices and approach. What would you like to know?
Asking an AI assistant such as ChatGPT, Gemini, Copilot, Claude or Perplexity instead of searching Google. The customer gets one written answer, often naming one to three businesses, instead of a page of links.
No. It builds on the same foundations. Several AI assistants draw on search indexes, so good SEO still helps. AI visibility adds structured facts, AI crawler access, consistent details across the web, and ways for assistants to query you directly.
No, and nobody can honestly promise that. The assistants decide their own answers. What we can do is remove the reasons they leave you out, make your facts easy to use, and measure the results each month.
MCP (Model Context Protocol) is an open standard that lets AI assistants connect to outside services. An MCP endpoint on your site lets an assistant look up your services and prices and send a callback request on its user's behalf, instead of guessing from your web pages.
An AI agent is an assistant that acts for its user rather than just answering: it requests a quote, books an appointment or sends an enquiry. That's where AI-ing is heading. Our AI-Native Front Desk gives agents a direct, reliable way to check your services and prices and request a booking, instead of guessing from your web pages. This site already has one: ask your assistant to connect to it.
A plain-text file at the root of your website that summarises your business for AI assistants and points them to your most useful pages. It is a proposed convention, not an official standard, and it takes minutes to add.
Usually not. Most of the work fits into your existing site, whether it runs on WordPress, Wix, Squarespace or something custom. If your site can't be fixed sensibly, we will tell you before you spend anything.
Small and medium-sized businesses, trades, hospitality, venues, schools and charities. Most clients are in Hampshire and along the South Coast, but everything can be done remotely anywhere in the UK.
The assistant answers only from facts you have approved. Conversations are used to answer the customer and to pass enquiries to you, and are not sold or shared. We agree data retention with you before launch.
Run the free AI readiness check on this site, then book an AI Visibility Audit for £395. It tells you where you stand before you commit to anything bigger.
Tell us about your business and what you want customers to hear when they ask AI. We reply within one working day.
Or email jim@askworthy.co.uk
Monday to Friday, 9am to 5:30pm. Enquiries answered within one working day.
